We’ve Sped Up Your Website

Blog Sped Up Website Speedometer PicAlong with the many updates we have performed this month to your website, we have also reconfigured your site for increased speed (see “Compression” below).

We also have some exciting news about a new system that allows the owners of websites to update their sites themselves, with nothing more than a smart-phone or tablet (see “Castlewood Remote Posting” below).

Compression
One of the major things we did to all of our clients websites was to implement compression so that your site will run and load faster.  Now that Google is basing part of its ranking on website load time, we felt like it was time to go back through all of our clients sites and make this improvement.  We hope you appreciate the extra time and effort we put into this for you.  There is no extra cost to you for this service.

 

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Castlewood Remote Posting

Blog Remote Posting PicImagine being able to update your website in just a few minutes using nothing more than your smart-phone, laptop or tablet.  All you would have to do is simply write an email, press send and in minutes visitors to your site can see news updates or limited specials going on at your business.

On top of this, imagine people visiting your site, can enter their email address and almost instantly be notified of your updates the moment you post them, receive the information in their email and if you choose, they can even come to your new posting and ask questions or make comments much like Facebook, twitter or other social media.

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24 Hour Monitoring

24 Hour Monitoring Clock PicCastlewood Adds 24 hour Monitoring to Your Website

As another added service to you, our partners, we have been testing a new monitoring service to help us stay on top of any hiccups for all of our clients’ websites. Castlewood will absorb any extra cost associated with this new service so it will not affect your cost at all. This monitoring service automatically checks your website every five minutes and instantly notifies us if there is a problem. We can then instantly get onto the situation if there is a glitch on one of our servers.

This is just one more way that we are striving to make Castlewood Studios the best choice for small businesses’ websites and Internet marketing needs.

 

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Why We Love Google Calendar

Blog Google CalendarGoogle calendar is a part of Google’s free email service “Gmail”.  At Castlewood, our business could not run without Gmail and Google Calendar.  I can’t image any business that could not improve efficiency by using it.

Let me give you real world examples of how we use Google Calendar around here.

For example, when we build a website for a new client, two weeks afterward we completely back up the entire site from the Internet.  There are logistical reasons for waiting two weeks, but the point is it would be easy to let this part of the operation slip through our fingers.  When a website is up, as part of our procedure process, the designer posts a reminder in Google Calendar for two weeks from that date.  Two weeks later, he or she receives an email reminding them that the website needs to be backed up.  This reminder sits in their email and is not deleted until the process is completed.

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Lebanon Partners Get Something Extra

logo_2011_66x190Something Special Coming For Castlewood Partners
We have some very exciting news coming soon for all website clients of Castlewood Inc.  Everyone who has a site managed by Castlewood will get a special FREE listing, link and a snapshot of your website on another site that has been designed to promote Lebanon and mainly the Lebanon Area businesses.  This additional coverage and promotion of your business is simply our way of expressing our gratitude for being a part of our family.  Stay tuned for details.  David Tower – Castlewood Studios

 

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Automatic Phone Billboard

Blog Automatic Phone Billboard Phones PicHere is a tip contributed by one of our clients, Speedy’s Auction Service.  A great way to reach your customers via phone to let them know about upcoming sales, promotions or just informing them of changes in something is to use a service called VoiceShout (http://www.voiceshot.com/public/outboundcalls.asp?ref=VoiceBroadcast_voice+broadcasting ).  Voice Shout is an Outbound Voice Broadcasting Phone Service that will automatically call your clients or customers and deliver for you a 60 sec. audio message that you have previously recorded.  They only charge $.12 per successful call, there is not set up fee, no minimums and no monthly contract. 

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Use Your eMail to Quickly Gain Customers

Blog Use Email PicEmail marketing is one of the most effective tactics for driving sales. Here a few of the interesting facts that we discovered:

  • 77% of consumers prefer to receive permission-based marketing communications through email than any other way. (ExactTarget)
  • 44% of email recipients made at least one purchase last year based on a promotional email. (Convinceandconvert.com)
  • Subject lines fewer than 10 characters long had an open rate of 58%. (Adestra July 2012 Report)
  • Personalized subject lines are 22.2% more likely to be opened. (Adestra July 2012 Report)
  • For B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best.  (Adestra July 2012 Report)
  • 64% of people say they open an email because of the subject line. (Chadwick Martin Bailey)
  • 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study)
  • 72% of B2B buyers are most likely to share useful content via email. (Earnest Agency)
  • 56% of businesses say they plan to increase their use of email marketing in 2013. (The Small and Midsize Business Email Marketing Survey 2013)
  • Monday emails had the highest revenue per email. (Experian 2012 Q4 Email Benchmark Report)
  • 27% of consumers were more likely to say their favorite companies should invest in more email. (ExactTarget)
  • Women click 10% more often than men on mobile emails. (Tailored Mail 2012 Email Marketing Trends)
  • Email marketing spending grows 10% year over year. (Forrester 2011)
  • 40% of B2B marketers rated the leads generated by email marketing as high quality. (Software Advice Survey)
  • For every $1 spent, $44.25 is the average return on email marketing investment. (Experian)
  • 82% of consumers open emails from companies. (Litmus)
  • 64% of decision-makers read their email via mobile devices. (TopRankBlog)

 

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How Important is a Website?

Blog How Important Is Website Computer PicHow Important is a Website?
If You Don’t Have a Store – Your Website is Your Store
If You Don’t Have a Sales Force – Your Website is Your Sales Force
If You Don’t Have a Receptionist – Your Website is Your Receptionist
If You Don’t Have a Customer Support Division – Your Website is Your Customer Support

Facts about Marketing with Emails

  • Open rates for email on smartphones have risen over 40% in the past couple of years.
  • Open rates on desktop computers have dropped over 18% in the past couple of years.
  • Only 2% of companies have an advanced mobile email marketing strategy.
  • 89% of consumers will delete a poorly formatted email if viewed on mobile. 27% will unsubscribe.

 

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Behind the Scenes of Your Website.

Blog Behind the Scenes Laptop PicEveryone knows the Internet is ever changing and evolving.  It is a full time job just to stay on top of these changes.  There is always a lot going on behind the scenes concerning your website in which many of you are not aware.  For example, as a Castlewood Partner, we updated your website approximately 15 times in this past quarter.  These updates are initiated by the updates of various programs and platforms that are being used on your site.

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Your Mobile Website

Your Website is Now Mobile, But How Does It Look?

We just thought we would point out these statistics that just came out this quarter.

47% of all local businesses are searched through mobile devices.
93% of all local businesses on page one don’t have a mobile version of their site.

As you may already know, this past year we began implementing a new mobile version of everyone’s website, at no extra charge.  Generally, this would have cost you anywhere from $300 to $500 from many other website developers.

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