Use Your eMail to Quickly Gain Customers
Email marketing is one of the most effective tactics for driving sales. Here a few of the interesting facts that we discovered:
- 77% of consumers prefer to receive permission-based marketing communications through email than any other way. (ExactTarget)
- 44% of email recipients made at least one purchase last year based on a promotional email. (Convinceandconvert.com)
- Subject lines fewer than 10 characters long had an open rate of 58%. (Adestra July 2012 Report)
- Personalized subject lines are 22.2% more likely to be opened. (Adestra July 2012 Report)
- For B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best. (Adestra July 2012 Report)
- 64% of people say they open an email because of the subject line. (Chadwick Martin Bailey)
- 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study)
- 72% of B2B buyers are most likely to share useful content via email. (Earnest Agency)
- 56% of businesses say they plan to increase their use of email marketing in 2013. (The Small and Midsize Business Email Marketing Survey 2013)
- Monday emails had the highest revenue per email. (Experian 2012 Q4 Email Benchmark Report)
- 27% of consumers were more likely to say their favorite companies should invest in more email. (ExactTarget)
- Women click 10% more often than men on mobile emails. (Tailored Mail 2012 Email Marketing Trends)
- Email marketing spending grows 10% year over year. (Forrester 2011)
- 40% of B2B marketers rated the leads generated by email marketing as high quality. (Software Advice Survey)
- For every $1 spent, $44.25 is the average return on email marketing investment. (Experian)
- 82% of consumers open emails from companies. (Litmus)
- 64% of decision-makers read their email via mobile devices. (TopRankBlog)