What Is Split Testing (A/B Testing) In Marketing?

Meet The Chumbeques_640x351Marketing is tricky, even for the professionals. So how do the professionals save time and money when it comes to designing ads? By following this simple motto: ABT– Always Be Testing.

Will your customers like the red background better than blue? Should you say more or less? Should you take a positive, welcoming tone in your ad, or play up people’s fears? Despite what some “gurus” might try to tell you, the only honest answer is “nobody knows until you test”.

Sounds complicated, right? Well it is, but not only are you smart enough to master it, but even the simplified version will do your marketing a world of good. Read this article to learn more about how A/B testing can improve the quality and effectiveness of your advertising while saving you money.

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