Embedding Video for Website Marketing

Articles Embedding Video for Marketing PicEmbedding Video for Website Marketing part 1 (Using YouTube)

So you have created a video for your website to be used for marketing your products or services.  Now what?  How do you get that video on your website so that it can make more people aware and buy tons of your products or services?

Actually there are many ways to get your video on your website, but we are only going to cover the two most popular (at the time of this post) and easiest methods.  I will say that one is easier than the other.  However, both require a little bit of encoding work.

First, the easiest method to get a video for your website up and running is to upload it to YouTube and then simply embed the video into the pages of your website.  You will first want to establish a free account on YouTube.  Simply go to YouTube and sign up.  There is no need at this point to go into a lot of explanation.  It is pretty straightforward.

Next you have to upload the video to your account.  But first you want to make sure that your video for a website is in the proper format.  YouTube will accept several different formats such as WebM, MPEG4, 3GPP, MOV, AVI, MPEGPS, WMV and FLV.  You will want to go to, YouTube Video Specs to find the specifications for your particular format.  They do suggest that you try to upload your video in the original format and the highest quality.  But we have found that video shot in AVI is very large and takes a while to upload.  We see no quality difference than when we convert it to mp4 and then upload it.  Where we have found a problem is with sound issues.  It seems that we get a better sound quality with video for websites when we set the audio to 44.1 kHz.

Embedding Your Video
After your video is uploaded, you can now embed this video into your website.  This is rather easy, but you will have to have access to the code of your website.  This article will not go into that.   But in a nutshell, all you have to do is go to your video on YouTube and click on the “Embed” button.  Copy the code that is automatically generated and paste it into the code of your website.  (The free program Komposer is a great tool for this).  Paste it wherever you want the video player to appear.  Save and upload your modified web page.  Now when people go to your site, they will see a player there on your page.  For all practical purposes the video is on your website.

There are several advantages for creating and posting video for websites this way.  It is rather simple.  Your video is accessible from two places (YouTube and your website).  You get an extra link from YouTube, (a plus in search engines), and you can track not only how many views your video gets, but also how long people are watching and if or when they shut it off before finishing.

The world of the Internet is going to video for websites, there is no question about that.  You owe it to yourself and your business to stay on top of marketing with video.  To see many great samples of marketing with video for websites please click on this link:  Castlewood Video Samples.

Also see these related articles to help you create better video for websites:

Using Music to Create Emotion in Video Commercial Advertisement

The Effectiveness of Advertising with Internet Video Commercial

Remember, Castlewood Studios is the #1 name in Missouri Videography and Video Production.

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