The whole point of having a website is for people to see it. No matter how good your website is, people have to know about it before they can actually visit it. Google, Bing, and the other search-engines have a huge impact on how people find your website, and the main criteria they use to determine your site’s ranking is the quality and quantity of your content. A lot goes into creating content that both search-engines and visitors will love, so we’ve highlighted what you need to know to maximize your site’s rankings and visitors and possibly increase your sales.
The Correct Content Can Unlock Your Potential
Content can be in a number of formats, from videos to pictures to list-based articles- it’s up to you to decide which format most effectively markets your brand. But while a picture can be worth a thousand words, and a well-done video might attract thousands of visitors if it goes viral, good old text-based articles tend to be the cheapest, easiest, and most reliable way to improve your website’s ranking in the eyes of the search-engines and increase the number of people that visit it. If you want to know exactly how written content can benefit your website and your business, read on.
It’s All About Quality Content
Offering high-quality content on your site improves its relevance and usefulness in the eyes of everyone, from visitors to search-engines. The more and better the content you provide, the better chance you have of convincing visitors to visit your site, purchase from you, and consider you to be an expert in your field. It also helps your chances of ranking highly in the search-engines. The more quality content your website has, the better the search-engines will rank it, and the more visitors and leads they’ll help send your way.
Written content is also a great investment. Think of it like this: you could pay hundreds, or even thousands, of dollars a month for search-engines or social media sites to promote your products and services. Or you could publish informative articles that not only benefit your customers and your website’s search rankings, but also appear on your website as long as you want them too, without a monthly fee. Both paid online promotion and written articles can lead to increased visitors and potential earnings, but publishing quality content is cheaper and more cost-effective in the long term than paying for ads that run only for a set time or until your competitors outbid you.
Providing Real Value
Try to put yourself in the shoes of your visitors; what information did they come to you looking for? What do they want to know about your products, services, support, and reliability? How would you explain to someone exactly what it is you do, and what benefit your customers get by choosing you? If you can’t come up with a compelling reason for people to choose you, how can you expect them to discover the reason on their own? If you sell shoes, information about the types of shoes you carry, their quality and durability, their price, and the support you offer are all things visitors will want to know before making a purchase decision. If you provide services to your clients, offer content that explains what those services are, and how they’ll benefit the buyer.
The more information you provide about who you are and what you do, the easier it is for your visitors to see the value you offer, and the easier it’ll be for them to actually choose you. Having high-quality, well-written content also helps your website rank better in the search-engines, increasing the number of people that visit your site, consume your content, share it with others, and ultimately become loyal, durable customers.
Seeing Is Believing
Obviously, the best place to publish your content is on your own website. After all, your website is your online headquarters-the place you want people to come to see who you are and what you offer. Pointing them anywhere else only helps enrich someone that isn’t you. That said, social media sites like Facebook, Twitter, etc. can also be great places to provide useful content to your customers and fans, allowing them to connect with and learn about your brand on a platform they’re comfortable using and engaging with. You can also send your subscribers newsletters and emails containing or linking to your content. And don’t forget, you can use the same content on your website, social media, and in newsletters, all at the same time- increasing its reach and your return-on-investment.
Aside from posting content on your own website and social media accounts, other people also value well-crafted information. There are plenty of websites out there hungry for such quality content, and you’d be surprised how many of them would be happy to republish your posts and provide valuable backlinks to your site. After all, you’re doing them a favor by providing unique content for their visitors to consume while getting increased visitors to your website in return; a win-win situation for everyone.
More Is Better
As often as your budget and schedule allow. The more quality content your website provides, the more reason search-engines have to rank your site highly, making it easier to attract new and return visitors to your site. If you only have one or two articles, the impact they have on how the search- engines value your site is less than if you have an extensive library of useful information. Keep in mind, however, that even a small amount of unique, quality content will help your site rank better than having nothing at all.
Frequently providing information about your products, services, or industry also benefits your visitors. The more often you post quality content, the more reasons you give people to visit your site again and again, increasing the chances they’ll purchase your services or share your brand. It also allows you to showcase your skills and experience, which can increase how confident customers feel doing business with you. Providing useful content on a regular basis can have a huge impact on not only how well your website ranks in the search-engines, but also in increasing customer loyalty and sales.
The Price Of Quality Content
Let’s face it: writing quality content is hard. If it were easy, everybody would do it. But just because it’s hard doesn’t mean it isn’t worth investing in. If you decide to create your own content, there are tons of resources available online that will help you decide what and how to write, from simple lists to in- depth guides and entire books on the subject. Keep in mind that your first articles almost certainly won’t be your best, just focus on providing information your visitors will find useful, and don’t be afraid of imperfection; remember, your skill will only grow with practice.
You might not have the time, interest, or skill required to write quality content for your website, which means you’ll have to pay someone else to write it for you. There are thousands of freelance writers ready and willing to create content on any subject, but keep in mind their talent and prices will vary, sometimes considerably. If you decide to go this route, make sure whoever you choose can actually write the type of quality content the search-engines and your visitors will appreciate. After choosing a writer, ensure you clearly explain what and how you want them to write, and how much they’ll be paid for their services, to avoid costly mistakes and problems later on.
Quality Content Pays For Itself
While nothing is guaranteed when it comes to business, written content can have an immensely positive impact on your website’s search rankings and visitor satisfaction, and are a cost-effective way of marketing your products and services. Writing, or paying someone to write, content that visitors and search-engines alike find valuable and relevant could make the difference between people flocking to your site and engaging your services, or never even knowing you exist. If you’re considering using written content to market your brand or business, ensure you’re ready for the commitment in time and money it requires to be done properly, and don’t be afraid to hire a competent professional if you want to get the biggest bang for your buck.