Using Soft Guitar In Video Is A Winning Strategy

Video marketing has taken social media by storm. Facebook alone boasts over 100 million hours of view time, whilst Youtube leads the way with over a billion hours a day. There is one common thread to effective viewer retention and that is production value. Viewers demand high quality music along with visual elements to keep their focus, create brand understanding and be interested in consuming. Why is choosing the right music important in video? How can quality content be created that resonates with viewers?

Creating the right music

Slow tempo guitar music lowers the heart rate and increases a sense of well being in the listener. When strumming on your guitar, the brain releases dopamine, which reduces stress. External rhythms can affect internal rhythms- therefore- listening to a soft guitar is equally as powerful as playing one. This is because we create emotional meaning out of sound. The type of music that is chosen in a video is important- a fast tempo guitar sound track will actually increase heart rate and can even make viewers anxious. Enjoyment of a video increases purchase intent by 97 percent and positive brand association by 139 percent, therefore, creating the right music for your message is critical.

Soft guitar music affects the brain

Soft guitar music is effective because it illuminates different parts of the brain simultaneously. Depending on the music chosen the recipient can experience calmness, interest and even delight. The science behind this is relatively simple- regular beats, tapping and a basic rhythm brings alive the left frontal cortex and the right cerebellum. Adding more unusual rhythms and pauses ignite the brain further and responses are seen in the cerebral cortex and cerebellum. This is why soft guitar music is so effective- other music may be about pitch and volume- but guitar can incorporate a multifaceted experience for the brain.

Using music in marketing

Choosing background music for a clip of images, a video or a tweet should not come down to personal choice. A Metallica fan may find the beat and volume of ‘Ride the Lightning’ to be calming, and research has proven that some extreme music can make you calmer not angrier. However, when choosing music for marketing think about the underlying association that you want the recipient to have with the message. Effective online marketing needs to be ‘on brand’, professional and consistent. Effective marketing takes a good product and exposes it to the world in the best possible light. Consumers are willing to watch longer ads, but these ads need to have high production values thoughtful imagery and engaging music.

Choosing the right online marketing

When well chosen music is added as the background of an effective marketing campaign the results are impactful. With 87 percent of online marketers using video, companies must consider how music impacts view time and audience retention. Using soft guitar music to enhance viewer experience builds the brand and creates an effectual viewing experience. Good products need more than just word of mouth- they need a good base rhythm too!

Using Soft Guitar In Video Is A Winning Strategy

Video marketing has taken social media by storm. Facebook alone boasts over 100 million hours of view time, whilst Youtube leads the way with over a billion hours a day. There is one common thread to effective viewer retention and that is production value. Viewers demand high quality music along with visual elements to keep their focus, create brand understanding and be interested in consuming. Why is choosing the right music important in video? How can quality content be created that resonates with viewers?

Creating the right music

Slow tempo guitar music lowers the heart rate and increases a sense of well being in the listener. When strumming on your guitar, the brain releases dopamine, which reduces stress. External rhythms can affect internal rhythms- therefore- listening to a soft guitar is equally as powerful as playing one. This is because we create emotional meaning out of sound. The type of music that is chosen in a video is important- a fast tempo guitar sound track will actually increase heart rate and can even make viewers anxious. Enjoyment of a video increases purchase intent by 97 percent and positive brand association by 139 percent, therefore, creating the right music for your message is critical.

Soft guitar music affects the brain

Soft guitar music is effective because it illuminates different parts of the brain simultaneously. Depending on the music chosen the recipient can experience calmness, interest and even delight. The science behind this is relatively simple– regular beats, tapping and a basic rhythm brings alive the left frontal cortex and the right cerebellum. Adding more unusual rhythms and pauses ignite the brain further and responses are seen in the cerebral cortex and cerebellum. This is why soft guitar music is so effective- other music may be about pitch and volume- but guitar can incorporate a multifaceted experience for the brain.

Using music in marketing

Choosing background music for a clip of images, a video or a tweet should not come down to personal choice. A Metallica fan may find the beat and volume of ‘Ride the Lightning’ to be calming, and research has proven that some extreme music can make you calmer not angrier. However, when choosing music for marketing think about the underlying association that you want the recipient to have with the message. Effective online marketing needs to be ‘on brand’, professional and consistent. Effective marketing takes a good product and exposes it to the world in the best possible light. Consumers are willing to watch longer ads, but these ads need to have high production values thoughtful imagery and engaging music.

Choosing the right online marketing

When well chosen music is added as the background of an effective marketing campaign the results are impactful. With 87 percent of online marketers using video, companies must consider how music impacts view time and audience retention. Using soft guitar music to enhance viewer experience builds the brand and creates an effectual viewing experience. Good products need more than just word of mouth- they need a good base rhythm too!

By Cassandra Day

Comments are closed.